The brand’s name and logo were inspired by a desire to create a
unifying universe that feels as good as a vacation.And what better symbol of that than a beach hut? As for the name, “Copacabaïa” was considered, but it felt a bit long—so they kept the essentials, and CABAIA was born.
The founders
BASTIEN VALENSI
Founder and air guitar champion.
Having worked in retail from a young age, Bastien first founded an outlet website for major brands, followed by a connected physical store. In 2015, he launched CABAIA.
Fun fact: A true life-of-the-party, Bastien transforms into a one-man air orchestra whenever Sous les Tropiques starts playing.
EMILIEN FOIRET
Co-founder and cycling tan specialist.
After starting his career as an engineer, Emilien left the rigid industry to create an e-commerce business before joining the CABAIA adventure.
Fun fact: A dedicated cyclist, Emilien commutes to work on his bike and is often spotted in full Lycra during morning meetings.

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The adventure begins
2015 - The CABAIA adventure begins with the iconic beanies featuring interchangeable pom-poms.
2018 - CABAIA partners with the French SPA to launch its first solidarity collection, donating 100% of the proceeds to the association.
2019 - Launch of the Adventurer backpack, co-created with customers. The success is immediate!
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Expanding Across Europe & Beyond
2020 - CABAIA reaches a symbolic milestone: 1,000 retailers across Europe.
2021 - Opening of the first CABAIA store in central Paris: the beginning of the Paillote
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Innovation and sustainability
2022 - Already a purpose-driven company, CABAIA becomes a certified B Corp.
2023 - The backpack collection expands to include a range of luggage and accessories.
2024 - Following France and Belgium, the first stores open in Germany.
2025 - 2025 – Our first store opens in the Netherlands